About Digital Shopping Mall

Meet the Team Behind the Vision

We are an international team with one mission: to transform online shopping and end poverty through innovation.

Our Story

Digital Shopping Mall is a Canada-based company (Kaluta Shopping Mall Inc.)

We are a pioneering e-commerce platform, redefining online shopping by making products and services up to 100x more affordable through the use of digital vouchers. Powered by a mission to eradicate poverty, we connect local businesses to a global marketplace while enabling consumers to shop smarter — and cheaper.

Our Vision

A world without poverty – where everyone can afford what they need.

Our Mission

We are building a global shopping ecosystem that:

  • Links verified businesses with customers across the world
  • Enables extreme price reductions via digital vouchers
  • Empowers members to earn through a multi-generational affiliate system
  • Distributes donation shopping points to the underprivileged — globally and transparently

How It Works

Our platform introduces a powerful financial engine using Kaluta Donation Coins (KDCs) and Digital Shopping Coins (DSCs):

This combined strategy of price disruption + targeted donations is designed to eliminate poverty — permanently.

Who We Are

Shafi Kaluta Abedi — Founder & Visionary

A certified public accountant and retired banker from Tanzania, Shafi has spent decades in accounting practice and banking supervision. He served in leading roles at the Bank of Tanzania and Akiba Commercial Bank before retiring early to pursue entrepreneurial ventures focused on economic empowerment.

His personal struggles in affiliate marketing sparked the idea for Digital Shopping Mall — a system that rewards members not only for direct sales but for creating opportunity through a ten-level affiliate income structure. He also developed the Kaluta Projection Methodology, a simplified financial planning model for everyday entrepreneurs.

Key Team Members

Shafi Kaluta Abedi - Founder

Shafi Kaluta Abedi

Director & President
Kaluta Shopping Mall Inc.

Ferdinand KOUAGOU

Ferdinand Kouagou

Director of ICT
ICT professional supporting the platform's technology development and digital infrastructure.

Janko Poljak

Janko Poljak

Director & Canadian Resident Representative
Key figure in incorporating the company under Canadian law and ensuring legal governance

The Journey

2013

Shafi created Maskani Yetu to help groups buy in bulk. It was a promising idea, but technical and financial challenges halted progress.

2017

He refined the concept with blockchain and crypto pricing, proposing it to a partner company. The execution failed to meet his standards.

2020s

He partnered with a dedicated blockchain developer from the UK to bring the full vision to life – now known as Digital Shopping Mall.

Today

Backed by members and ready to launch the world's first ultra-affordable global shopping mall.

Innovation Highlights

Funding the Future

Pre-launch members purchase shopping points in advance. These will be redeemable after launch, offering real value at a fraction of the cost.

Join the Movement

Digital Shopping Mall isn't just an e-commerce site. It's a global economic empowerment engine. Join us to shop smarter, earn passively, support local businesses, and be part of a future without poverty.

Join Now