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About Our Team

Meet the people behind Digital Shopping Mall

Our Story

Digital Shopping Mall is revolutionizing e-commerce through innovative technology and a customer-first approach.

Digital Shopping Mall, the first localized global digital shopping platform that uses digital vouchers to reduce prices by up to 100 times, is a business incorporated in Ontario, Canada, under the name Kaluta Shopping Mall Inc.

Our Vision

To eradicate poverty worldwide by democratizing access to affordable goods and services.

Our Mission

To connect all legal businesses with end consumers worldwide, enabling the latter to receive significant price cuts while creating economic opportunities for our members.

We aim to economically empower our members to generate passive income using our affiliate business model, extending 10 generations deep, which they can utilize for free shopping on Digital Shopping Mall.

We will also distribute Kaluta Donation Points (KDPs) to underprivileged individuals worldwide. Shafi plans to register an NGO in Canada that will mint Kaluta Donation Coins (KDCs), which can be converted into KDPs, as well as Digital Shopping Coins (DSCs), which can be converted into Digital Shopping Points (DSPs) used by Kaluta Shopping Mall Inc. as vouchers redeemable for products and services on the platform.

The NGO will submit its minted DSCs in exchange for a 10% shareholding in Kaluta Shopping Mall Inc. To facilitate this, Shafi will transfer 10% of his ownership stake in Kaluta Shopping Mall Inc. to the NGO.

Upon the initial minting of KDCs, the NGO will allocate 2 KDPs for each Founding Membership Point (FMP) held by Founding Members of Kaluta Shopping Mall Inc. When KDCs are re-minted in accordance with the inflationary clause, the allocation will be 1 KDP per FMP owned. Additionally, the NGO will distribute KDPs directly to underprivileged individuals worldwide by crediting their KDP wallets on Kaluta Shopping Mall Inc.'s website.

This dual approach to poverty eradication—combining extreme price reductions of up to 100 times (over 99% discounts off retail prices) with KDP allocations—has the potential to eliminate poverty entirely, making it a concept found only in history books.

In addition to his vision of eradicating poverty worldwide, Shafi has an even greater dream: establishing a trustless global government that will optimize global productivity, eliminate wars, and ensure that every human being has the opportunity to live a comfortable life, regardless of their financial status.

Leadership Team

The driving force behind our innovation

Shafi Kaluta Abedi

Shafi Kaluta Abedi

Director & President
Kaluta Shopping Mall Inc.

Ferdinand KOUAGOU

Ferdinand KOUAGOU

Director of ICT
Kaluta Shopping Mall Inc.

Janko Poljak

Janko Poljak

Director
Kaluta Shopping Mall Inc.

Business Model

2013

The business model was conceived by Shafi about 11 years ago in 2013, and he developed the website to promote the idea, initially limited to the East African region. The website was named Maskani Yetu, which translates to Our Home in Swahili.

The original concept aimed to connect buyers so they could collaborate to purchase in bulk from suppliers and share the benefits on a pro-rata basis.

Challenges

Unfortunately, the website was hacked irreparably, prompting Shafi to halt the project. He needed to secure sufficient funding before relaunching the website with adequate protection against hacks.

Raising money for the project wasn't easy for Shafi, especially since he was already retired. His initial expectation was to generate income from affiliate marketing programs he had joined, but this proved to be an elusive target for about 13 years up to now.

Innovation

The challenges encountered in earning money from affiliate programs led Shafi to devise a novel method of making money online. In this approach, members receive commissions not only from the products or services they directly sell but also from all sales, capped at $100,000 per product or service.

He also addressed the challenges of financial modeling by demystifying it and making it intuitive for people to utilize in preparing their own business plans. He achieved this by inventing a financial modeling technique which he coined as the Kaluta Projection Methodology.

2017

In 2017, he decided to share the idea with one of the affiliate companies he worked with. This time, the idea was enhanced by incorporating a cryptocurrency that would allow buyers to purchase at future cryptocurrency prices and consequently pay less.

The company implemented the proposed business model. Unfortunately, the model didn't align with Shafi's instructions and ultimately failed to meet expectations.

Kaluta Shopping Mall Inc.

So, Shafi took the initiative to start the project himself. He reached out to Steve, a programmer and blockchain expert from the UK, and proposed teaming up to establish a company called Digital Shopping Mall to develop the business model. Fortunately, Steve agreed, and thus Digital Shopping Mall, which is now incorporated as Kaluta Shopping Mall Inc., was born.

Its development has been significantly funded by our pre-launch members who purchase shopping points in advance. These points are redeemable for products and services to be offered in the mall after the inauguration of our revolutionary shopping software capable of reducing prices by up to 100 times (over 99% discount).

Subsequently, we approached Janko Poljak, a Canadian, to serve as our Canadian Resident Director to facilitate the incorporation of our company in Canada. Fortunately, he accepted the offer, and now we have Kaluta Shopping Mall Inc.

Shafi's story

Education

Shafi, a Tanzanian from the Kigoma region, specifically the Ujiji area, and belonging to the Manyema tribe, is a certified public accountant and a certified banker.

After graduating from the University of Dar es Salaam with a major in Accounting in June 1992, he began his professional journey.

1992-1996
Early Career

He started at CBE, Dodoma branch, in September 1992 as a Tutorial Assistant, where he taught accountancy and business mathematics until November 1992.

Following this, he joined Gapco Tanzania Ltd as an accountant from March 22nd, 1993, until December 31st, 1996.

1997-2006
Bank of Tanzania

Shafi then transitioned to the Bank of Tanzania in January 1997, where he initially served in the Directorate of Finance, Foreign Accounts Department, as an Accountant until March 2001.

He subsequently moved to the Directorate of Banking Supervision, Banks Supervision Department, as a Bank Examiner until June 2005, and later as a Senior Bank Examiner until October 13th, 2006.

2006-2008
Akiba Commercial Bank

From October 14th, 2006, to August 1st, 2008, Shafi worked as the General Manager, Finance, at Akiba Commercial Bank Ltd.

Post-Retirement
Entrepreneurial Journey

Shafi opted for early retirement from Akiba Commercial Bank and pursued a career as a freelance business plan preparations expert and networker. Unfortunately, neither endeavor proved to be lucrative.

However, they did afford him the opportunity to refine his knowledge and skills accumulated prior to retirement, and to establish a global network of contacts. This network now serves as the foundation for building his global business empire, which boasts a unique business model with the potential to completely eradicate poverty worldwide.